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Auto Dealer Advertising: The Good, The Bad, & The Ugly
Buying or leasing an automobile can be a very stressful financial event. Everyone wants to deal with an honest and reputable auto dealer. Being persuaded to make a bad purchase by a dishonest auto...
View ArticleQuack Products Prey on Ebola Fears
News about the spread of the deadly Ebola virus is frightening. Even as our hearts go out to victims, we worry: Where else will it strike? Could I or my loved ones contract Ebola? BBB experience shows...
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The 10-Step Story Cycle – Finding Your Brand’s Hero
You are a proud owner of an Arizona business – although it probably feels like it owns you – and you work tirelessly serving your customers to make it grow. However, it has become increasingly...
View ArticleEncouraging Truthful Ads in Today’s Market: BBB’s Updated Code of Advertising
BBB has been advocating for truthful advertising since 1917, which means that the organization has seen many changes in advertising practices over the years. The public now regularly encounters ads...
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What Does “Green” Actually Mean?
We all see claims like “Made from Recycled Materials,” “We’ve gone GREEN,” or “We’re Eco-Friendly,” but what do these claims mean for consumers? Everyone seems to be going green. So how can consumers...
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What’s Really in Your Dietary Supplement?
These days, health conscious consumers and those with allergies pay close attention to product labels and ingredients. While vigilance is important, it may not pay off if you’re buying dietary...
View ArticleGet the Most Out of Your Marketing Budget
Do you know how easy it is for business success to mask marketing failures? Here’s an example. I’d like to introduce Dave of Dave’s Cool Breeze. He’s been in business for the past 10 years with a...
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SEO or Google AdWords?
As a local business, you’ve probably heard of different Internet strategies to create buzz about your brand. Content marketing, social media advertising, and retargeting, are just a few terms commonly...
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